TFD NEWS

KARACHI: The All Pakistan Newspapers Society (APNS) organized a special event focusing on the legacy and future of print media advertising at the historic Frere Hall, where Mayor Karachi Barrister Murtaza Wahab participated as the Chief Guest.

During the event, a special exhibition showcasing iconic and historic newspaper advertisements from the past was displayed along the walls of Frere Hall. Mayor Murtaza Wahab took a detailed tour of the exhibition and lauded the rich history, craftsmanship, and creative standards of print media.

Earlier, President APNS Senator Sarmad Ali delivered the welcome address, highlighting the enduring credibility of print media and emphasizing the need to safeguard original human creativity and quality copywriting in the advertising industry amid the rapid rise of artificial intelligence (AI).

Addressing the gathering, Mayor Karachi Barrister Murtaza Wahab stated that the Karachi Metropolitan Corporation (KMC) has revitalized several historic and public landmarks across the city-including Frere Hall and Khaliq Dina Hall-to provide vibrant spaces for youth, students, and creative institutions to host educational and cultural activities. He assured the gathering of his and KMC's full support in resolving issues faced by the print media industry, as well as collaborating on a proposed week-long student exhibition during the December winter vacations to inspire creative thinking among the younger generation.

At the conclusion of the ceremony, Secretary General APNS A Kazi of kawish media group thanked all the distinguished guests for their participation, followed by refreshments served in honor of the attendees.